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What is Digital Signage and How Leading Businesses Utilise It in 2023

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What is Digital Signage and How Leading Businesses Utilise It in 2023

What is digital signage? And where can you find it? 

Digital signage combines hardware (notably large displays) and software to display content in public spaces. If asked where it is found most people would say airports, railway stations, shops or even McDonalds. But very few would say offices. 

The age of digital signage in the office workplace is upon us 

In the digital age, effective communication is a key driver of success for businesses. Traditional methods of conveying information in the workplace have evolved, giving rise to digital signage—an innovative solution that captivates audiences and transforms how organizations share messages. In this blog post, we will explore the concept of digital signage and delve into how leading businesses are leveraging its potential in 2023. 

How leading businesses use digital signage: 

Enhanced Customer Experience:

Making a good impression with customers starts at reception. Digital signage can be employed to show corporate videos, showcase product features, promotions, and personalised messages for important visitors.

Leading businesses are already using digital displays to enhance the customer experience within their office environment.

Wayfinding and Directory:

Digital signage is transforming how businesses guide employees and visitors within their premises. With interactive maps, floor plans, and clear directions, digital signage assists in wayfinding and acts as an informative directory.

Leading businesses are implementing digital signage solutions that provide search functionality, real-time updates on room and desk availability, and integration with mobile devices. These advanced features improve navigation, enhance the visitor experience, and streamline operations within the workplace.

Branding and Corporate Identity:

Establishing and maintaining a strong brand identity is crucial for businesses. Digital signage has become a powerful tool for reinforcing branding efforts throughout the workplace and not just in reception.

By displaying consistent visual elements such as logos, colours, and brand messaging, digital signage helps businesses create a cohesive and recognisable brand presence.

Typical content shared utilising digital signage includes corporate videos, customer testimonials, and product demonstrations. This approach reinforces brand values, enhances brand recognition, and instils a sense of pride among employees.

Meeting Room and Desk Management:

Efficiently managing meeting rooms and desk is a challenge that many businesses face, especially as many are reducing office space to better align with changed use as a result of hybrid working practices.

Digital signage integrated with booking systems is becoming increasingly popular among leading organisations. Real-time availability and booking information can be displayed on digital signage screens. This empowers employees to find booked spaces or instantly find and book rooms and desks quickly.

Streamlined booking processes and clear visibility of meeting room and desk availability helps organisations increase office utilisation, increase productivity and employee satisfaction.

Internal Communications:

Digital signage software and hardware serves as a dynamic platform for internal communications within organisations of all types. Companies are utilising digital displays to relay real-time information, such as company news, updates, KPI dashboards and departmental achievements. By delivering visually appealing and eye-catching content, digital signage captures employees’ attention, ensuring important messages are not missed as they frequently are with email. It creates an engaging work environment, fosters collaboration, and enhances employee morale.

Leading businesses are also utilising digital signage to display employee recognition, motivational quotes, and social media feeds. By showcasing achievements and promoting a positive work culture, digital signage plays a significant role in boosting employee engagement and creating a sense of belonging.

And usage also extends to such things as travel updates, weather, news feeds and various events, which all contribute to staff recognition that their employer cares about them.

Employee Training and Education:

Leading businesses recognise the value of continuous learning and employee development. Digital signage plays a crucial role in training and education initiatives. Companies utilise digital displays to deliver training videos, safety instructions, compliance information, and industry updates to employees.

The visually engaging nature of digital signage enhances the learning experience and facilitates information retention. By incorporating interactive content and relevant educational materials, businesses can foster a culture of continuous learning and empower their employees to stay updated with industry trends.

Conclusion:

Digital signage has emerged as a transformative communication tool for leading businesses in 2023. It enhances the customer experience, reinforces brand identity, improves wayfinding, revolutionizes workplace communication, drives employee engagement and streamlines operations. 

So how does digital signage work? 

As previously mentioned digital signage comprises hardware and software. The hardware components of a digital signage solution comprise screens (LED / LCD digital displays or projection), media players (if necessary) plus network components. The software components comprise the content and/or device management system/s and playback software on media players.  

Using a digital signage solution enables you to serve dynamic content, such as digital images, video, streaming media and information. And you can serve it right across your organisation, connecting dispersed offices utlising capabilities such as personalisation, automation, feeds, live updates, interactivity with social posts and more. The days of static content or a video loop are gone. 

Remote management allows users to control and update digital signage content from any location using an internet-connected device. This feature simplifies content management, enables real-time updates, and reduces the need for onsite personnel to maintain and manage the displays.  

And licencing is easy to scale up and down as your signage needs change over time. 

MVS Audio Visual consultants can tell you more and demonstrate the art of the possible. 

Need advice?

Talk to MVS to learn what the best digital signage solution is for your business. 

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